Beauty & Fashion

In 1925, Edoardo and Adele Fendi opened a handbag shop with an Annex fur workshop in Rome. The shop gained much popularity due to the high quality craftsmanship incorporated into all of their products. Edoardo and Adeles five daughters joined the successful business in 1946, bringing new ideas to the table and garnering more success. As of that time, Fendi has become a world wide status symbol because of its reputation for luxurious handbags and flowing fur coats.

In 1965 Fendi merged with German designer Karl Lagerfield, which proved to be prosperous for both parties. Lagerfield created Fendis internationally known FF logo and also revolutionized the treatment of the fur. He designed an easy-to-wear, flattering, and stylish outfit. Lagerfields latest fur design was an immediate success to foreign buyers, which was soon followed by the opening of several outlets and stores.

Fendi Products
Fendi is not only a success for their furs and handbags, they continuously deliver imaginative designs to the fashion industry without sacrificing quality. The label is also known for creating leather goods and accessories, shoes, watches, luggage, and more. Fendi remains as one of the industrys top producers of high quality products for fashion cognizant individuals.

Fendi bags are the bag of choice for many celebrities and trendsetters. They enhance your wardrobe and add a sophisticated look to any occasion. Many styles and designs are suitable for a range of styles from the boheme to the femme fatale.